by nash1 | Apr 19, 2019 | articles
Over the past 16 years CCi has helped launch many products and brands. One of the main mistakes we see brands make over the years is not moving fast enough when it comes to a product launch. Dragging your feet will kill your launch. Here are six common mistakes that...
by nash1 | Feb 23, 2019 | articles, Uncategorized
With CCi and our National Broker Network, your brand receives a level of service often associated with Fortune 500 CPG programs. The meticulous blend of innovative strategy, breakthrough design, optimal placement, and compelling promotions are all orchestrated with...
by nash1 | Oct 25, 2018 | articles, Uncategorized
Our unique approach to strategic brand development is formed by intuition, guided by our experience and supported by our established process. The process begins with an extensive market research, competition set, and a SWOT analysis (review of your brand’s current...
