Developing Brand Identity

Developing Brand Identity

Our unique approach to strategic brand development is formed by intuition, guided by our experience and supported by our established process. The process begins with an extensive market research, competition set, and a SWOT analysis (review of your brand’s current strengths, weaknesses, opportunities and threats).

We then interpret this research and formulate a plan for your new positioning and marketing efforts for your visual identities. As a tight-knit corporate branding design agency, all members of our team are actively engaged in the project from start to finish. This ensures a cohesive solution from concept through creation.

A brand should be an extension of who you are and naturally in sync with your corporate identity. In addition to crafting brand images from the ground up, CCI also has the experience to reposition a mature, established company. Branding does not have to be about a new beginning; a leveraging and polishing of existing tools is often more appropriate for taking your brand to the next level.

Partnering for Success.

The ability to collaborate with key partners is critical to the success of every sales and marketing program. Case in point: if you have working relationships with outside vendors, we are delighted to integrate their services into your program. And if you’re a client who requires a turnkey sales and marketing solution, we can offer proven vendors whose services meet all parameters for excellence. Either way, the ability to collaborate with talented specialists helps us deliver retail programs that produce the kind of sales our clients have come to expect.

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation. ‘Why’, she asked ‘did you put two Xs in Exxon?’ ‘Why ask?’ he asked ‘Because’, she said, ‘I couldn’t help noticing?’ ‘Well’, he responded, ‘that’s the answer.’ – Source: Alan Fletcher, The Art Of Looking Sideways

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